Holo Footwear moved its headquarters from Portland, OR to downtown Grand Rapids, MI, opening its e-commerce operations and creating 61 jobs and $1.6 million in capital investment for the state.
Holo, founded in 2020 by Rommel Vega, sells its products in Nordstrom, Dick’s Sporting Goods, Backcountry, Macy’s, Public Lands, and REI.
“As Holo continues to expand, we found that West Michigan is an excellent location for our growth,” said Vega. “It’s a fantastic environment for our business with access to talented designers and people from the footwear industry.”
The company chose to expand in Michigan over competing sites in North Carolina and Oregon, according to a news release from Governor Gretchen Whitmer’s office.
The release from the Governor’s office said the company chose West Michigan for its new headquarters because of its “robust outdoor recreation assets, strong talent pool and attractive business environment.” By locating in Grand Rapids, the company would offer a “home for design students to begin and grow their career and subsequently retain that talent in Michigan.”
