Holden Outerwear has joined forces with Alternative as a key materials partner.
Best known for its extremely comfortable, timeless styles, Alternative is a fashion lifestyle brand with a serious commitment to sustainability.
“At Alternative we’re inspired by optimism,” said Michael Ardelean, VP of Merchandising. “It’s difficult to be 100 percent sustainable in every aspect, but we can certainly make every effort to do better. To us, Holden’s commitment to “Eco-Friendlier” is all about doing better, and we’re honored to contribute our fabric innovation to the Holden collection.”
This season, the majority of Holden’s outerwear collection will be lined with Alternative’s cozy, wicking fabrics. Additionally, all of Holden’s fleece and tees will be using Alternative’s eco-friendlier materials and excellent cuts.
Founded by professional snowboarder Mikey LeBlanc and designer Scott Zergebel, Holden’s mission is to create products based on these values: timeless quality, functional style, tailored fit & eco-friendlier attributes.
Alternative focuses on softness through fabric innovation. Alternative’s design studio is located in Downtown Los Angeles and corporate headquarters are in Atlanta, GA. Retail stores are in Los Angeles, San Francisco and New York City.
