Hoka, a division of Deckers Brands, has formed a multi-year partnership to become the technical footwear and apparel partner of the UTMB World Series.
Throughout the partnership, Hoka will provide footwear and apparel to volunteers working the UTMB World Series Events and runners at select events. A new range of UTMB World Series products will also be created and available at some events and at its e-shop which will be launched in 2022.
“Hoka was born in the mountains and has many meaningful ties to Chamonix, France. We’re honored and humbled to partner with UTMB World Series under the unified goal of making the special sport of trail running accessible to all athletes around the world,” said Wendy Yang, president, Hoka One One. “The passion that UTMB brings to trail racing is only going to grow, and we’re thrilled to grow along with it as the first brand to join the UTMB World Series global partnership program.”
Catherine Poletti, Chairwoman, UTMB Group, said: “We share a common history with Hoka for many years as we both have grown in the foothills of Mont-Blanc to become leading brands in trail running. We’re thrilled to write the first chapter of the UTMB World Series together to unite the worldwide trail running community around our shared values and offer all runners the chance to live an extraordinary adventure close to them.”
Announced in May, UTMB World Series events include:
- UTMB Mont-Blanc (France, Italy, Switzerland)
- Val d’Aran by UTMB (Spain)
- Thailand by UTMB (Thailand)
- Panda Trail by UTMB (China)
- Gaoligong by UTMB (China)
- Tarawera Ultramarathon by UTMB (New Zealand)
- Ultra-Trail Australia by UTMB (Australia)
- Mozart 100 by UTMB (Austria)
The UTMB World Series Finals will be held in Chamonix, France. There will be events in at least eight European countries, eight events across Asia and Oceania and at least four events in North and South America. The series evolved out of the UTMB Mont-Blanc, which was founded in 2003 in the French Alps.
Photo courtesy UTMB
