Hoka continues its expansion in France by opening a roughly 3100-square-foot store at 14 Rue Sainte-Croix de la Bretonnerie in the heart of the Paris’ Marais district. The store opening follows the sports apparel and equipment brand’s first Parisian store, which opened in April 2025.
Store features include an immersive experience for running enthusiasts with a large skylight illuminating the concrete and stone interior, furnished with bright blue sofas. The walls offer a full range of Hoka trail and road-running shoes, hiking gear, and other outdoor-centric offerings in a lifestyle ambiance.
The interior space also includes a hall of photographs showcasing Hoka’s Alpine roots and the favorite landscapes of its team athletes. The store also offers Hoka’s “Safe Size Service,” which will digitally scan a customer’s foot for a recommended ideal pair of shoes based on their personal foot profile.
The new store is home to its own Hoka Run Club, similar to the Club launched last May at Hoka’s first Parisian store in the Opéra district. The two stores will alternate as starting points for inclusive weekly runs, supervised by certified coaches.
For the new store’s inauguration, a run was held on February 16 along a course linking the Opéra and Marais addresses.
“Following the success of our first Parisian store last April, we are delighted to unveil our second address in the heart of the Marais district — one of the most iconic and elegant neighborhoods in Paris, renowned for its rich mix of art, fashion and history,” said Guido Geilenkirchen, vice-president EMEA at Hoka. “Paris has welcomed us with open arms, and we are excited to continue our adventure in the French capital,” he added.
Hoka is a division of the Deckers Brand Group.
Image courtesy Hoka, 14 Rue Sainte-Croix de la Bretonnerie
