Hoka One One, a division of Decker’s Outdoor Corporation, announced their lead sponsorship of the upcoming 2013 JFK 50 Mile Run, which marks its 50th Anniversary on Nov. 23, 2013.
The first ultra running race held in the United States, this historic event was first held in the spring of 1963 by former President John F. Kennedy as a challenge to his military officers based on the requirements that Teddy Roosevelt had once set for his own military officers. Hoka One One with its signature rockered geometry and oversized midsole technology is recognized as the original ultra running shoe, so sponsorship of the event is a natural match.
“We’re really thrilled to be partnering with Hoka One One for this event, Mike Spinnler, 2013 JFK 50 Mile Race Director, said. “They have gained the reputation for being the ultimate long distance shoe, so I think it’s a really great relationship for the event and for exposing the product to a specific audience.”
The 50th Anniversary run of the JFK 50 Mile begins in downtown Boonsboro, Maryland, finishing in Williamsport, Maryland. The multi-surface race starts on paved road, and then quickly gains elevation and heads toward rockier terrain as it joins up with the Appalachian Trail. At the halfway point, the course enters the dirt track of the Chesapeake and Ohio Canal towpath and then finally returns back to paved country roads until the finish. 5,000-7,000 people apply for a spot in the 1,200-person race in hopes of competing in this iconic ultra run.
“Hoka One One is proud to sponsor the JFK 50. Hoka One One is completely committed to the sport of ultra running, so it makes sense for our brand to align with the oldest and biggest ultra race in the country. This event is the perfect fit for Hoka One One and our mission to be the ultimate shoe for ultra runners,” Jim Van Dine, Brand President of Hoka One One, said.
