Venture Sports has been named the agency of record for Hoka One One, the over-sized athletic footwear brand. The rep group will focus on independent outdoor and run specialty retail distribution channels.

In 2010 Hoka One One introduced the concept of over-sized athletic footwear with the genius to create a running shoe that would Fly downhill. Once introduced, the over-sized design proved to have benefits that were far broader than just downhill running. Thousands of ultra-runners have already discovered that Hoka One One technology allows them to run farther, with less effort and finish less fatigued.

Venture Sports will manage all aspects of sales and grassroots marketing for Hoka One One with a team of three dedicated sales reps focused on independent running and independent outdoor specialty retailers.

Venture Sports also represents Ahnu, Goodhew & Sockwell, GU Energy, OTZ, PROBAR and Tsubo.