Reloading industry leader RCBS has hired Chris Rodgers as digital & e-commerce senior manager and Joel Hodgdon as the company’s new marketing director, with both hires effective immediately.
Chris Rodgers has assumed responsibility for the digital and e-commerce strategy for RCBS. In this role, Rodgers will oversee the Direct-to-Consumer (DTC) website sales operations, channel strategy, website updates, and all aspects of digital marketing. Additionally, Rodgers will manage the Amazon business for RCBS and will assist as needed with other Hodgdon Powder Company brands.
“I am excited to join RCBS, a company I have long admired,” said Rodgers. “My passion for shooting and reloading, combined with my experience in digital marketing and e-commerce, aligns perfectly with the company’s mission. I look forward to driving digital innovation and growth for both RCBS and Hodgdon.”
Rodgers joins RCBS from Vista Outdoor. At Vista Outdoor, he reportedly held various roles in e-commerce sales, trade marketing and direct-to-consumer (DTC). Prior to Vista Outdoor, Rodgers worked at VML, a global digital marketing agency where he honed his skills in digital strategy and marketing.
Reloading industry manufacturer RCBS has hired Chris Rodgers as the digital and e-commerce senior manager and Joel Hodgdon as the company’s new marketing director. Both hires are effective immediately.
Chris Rodgers will oversee the company’s direct-to-consumer (DTC) website sales operation, channel strategy, website updates, and digital marketing. He also manages RCBS’ Amazon business and assists with other company brands.
Rodgers joined RCBS from Vista Outdoor, where he held various roles in e-commerce sales, trade marketing and DTC. Before that, he worked at VML, a global digital marketing agency where he honed his digital strategy and marketing skills.
“With the addition of RCBS, we needed a digital marketing professional who could seamlessly integrate our brands into the digital marketplace,” said Aaron Oelger, VP of marketing and corporate strategy at Hodgdon Powder Company. “Chris’ extensive experience in digital marketing, coupled with his deep understanding of the reloading and shooting industry, makes him the ideal candidate. We are thrilled to have him on board to lead our digital initiatives.”
Rodgers will work out of the parent company’s (Hodgdon Powder Company) Shawnee, KS office but will regularly visit the RCBS brand’s Oroville, CA manufacturing facility.
Joel Hodgdon leads the marketing and product development strategy for RCBS. He has experience in marketing in the hunting and shooting industry, working for Remington Ammunition, Federal Ammunition, The Congressional Sportsmen’s Foundation, and Hodgdon Powder Company. He works from Shawnee, KS, and spends time in the brand’s Oroville, CA, manufacturing facility.
“Joel’s addition to the RCBS staff personifies Hodgdon’s commitment to our dedicated team at RCBS,” said Steve Kerwald, President and CEO of Hodgdon Powder Company. “Combined with the expert experience of the many long-tenured employees at RCBS, Hodgdon looks forward to supporting handloaders around the world with both reloading tools and powder.”
RCBS has been a manufacturer of reloading ammunition since its founding in 1943.
