HLC announced that Justin Gottlieb was named brand manager of Yuba Bicycles. He was recently the director of sales and marketing for Yuba Bicycles, LLC.
Gottlieb’s hire comes alongside the announcement in April regarding HLC’s exclusive North American distributor agreement with Yuba Bicycles, LLC.
In this newly created role, Gottlieb will drive strategic initiatives, lead the direction for Yuba in North America, and expand growth within the IBD channel.
“We feel fortunate to have Justin transition with the Yuba brand to HLC,” said Dave Savard, VP of brand management. “He has a strong history of supporting dealers in North America, which will enable us to keep a trusted and familiar face with the brand as Yuba’s momentum continues to rise.”
In addition to his time at Yuba Bicycles, LLC, Gottlieb has held leadership roles at Interbike, The Baby Jogger Company and American Bicycle Group.
“I am grateful for the opportunity to continue working with this amazing brand that I’ve invested so much time and energy in,” said Gottlieb. “I believe dealers will now be able to enjoy benefits that we could not offer as a standalone company in the past and that our 2023 lineup is stronger than ever. The partnership between Yuba and HLC is one that I believe will help grow the brand moving forward, and I’m excited to be part of the next chapter in Yuba’s history.”
Gottlieb will officially start with HLC on June 8, working remotely from Orange County, CA.
