HLC, the U.S. sales agent for Marin Bikes, hired seven outside market development reps to support its brands, IBDs and the cycling community.

For 2023, the team will cover 16 regional territories with 22 dedicated sales reps.

“Bike retail is tough right now, and we know that the IBD will need the highest level of support from their vendor partners as we go forward. With a more robust sales team and powerful business tools, HLC is poised to deliver solutions that will help IBDs be more profitable and efficient during an uncertain time for the industry”, said Sophie Eaton, U.S. sales director, HLC.

New hires include:

  • Ben Green — Great Lakes (MI, OH, KY, W.VA)
  • CJ Bradbury — New England (MA, ME, NH, RI, CT, VT, Upstate NY)
  • Alex Clark — Colorado, New Mexico
  • Robert Mann — Northern CA, Northern NV
  • Mike Jackimczuk — Florida, The Caribbean
  • Bill Nicholson — South Central (OK, AR, MO, KS, North Texas)
  • Paul Middleton— Midwest (IL, WI, NE, MN, IA, North/South Dakota)