Hitcase, makers of iPhone cases, mounts, accessories and apps that transforms an iPhone into a shockproof, waterproof POV action camera, has appointed Lambert as their exclusive Canadian distributor into the bicycle and running markets.

Effective immediately, Lambert will launch Hitcase into their network of IBD’s across Canada; a retailer education program will support sell-through and build awareness for Hitcase’s product line

“Cyclists, especially the younger crowd, love capturing and sharing their experiences. With Hitcase, your iPhone becomes a POV action camera that attaches to your bike. With the addition of Strava or Mapmyride, customers can track their ride, while Hitcase’s Vidometer app displays speed, altitude, G-force and direction.” said Andre Trudeau, Product Director at Lambert. “We know our customer base will be excited about a product that lets people take their iPhone into any environment while recording their adventures.”

“Lambert is the unqualified leader in the Canadian specialty bike and running market,” said Christie Craig, VP of Global Sales at Hitcase. “Their history of dramatically increasing sales and mindshare for pioneering product categories with significant growth potential makes them an ideal partner for Hitcase.”

Lambert distributes to over 2,000 retailers across the country. Lambert has offices in Quebec and British Columbia, and employs over 120 people, all with a strong passion for everything sports. For more information, visit cycleslambert.com.