Hincapie Sportswear, the family-owned manufacturer of premium road cycling and casual apparel for consumers, teams and clubs, has selected Lyman Public Relations as agency of record.

Lyman will provide strategic public relations and communications services to build upon Hincapie’s presence with cycling and sports media as well as extend the brand’s reach to active consumer lifestyle audiences. Lyman PR will also be responsible for assisting with communications of the new UCI Continental BMC-Hincapie Sportswear Development Cycling Team.

“Lyman PR has a proven track record with consumer lifestyle media relations and communications clientele,” said Kirk Flinte of Hincapie Sportswear. “In addition to their professional experience, Chris Lyman’s background as an avid cyclist and former triathlete provides the chemistry to understand our audience and business needs.”

Led by Rich and George Hincapie, the company offers complete lines of consumer and custom cycling apparel for men and women, and is also the cycling apparel sponsor to the BMC Racing Team.

Lyman PR is a consumer lifestyle agency located in Northern California with related clients including Rhapsody, Sonos, SugarSync, SanDisk,Mammoth Mountain and Santa Catalina Island Company.