Hincapie Sportswear (Hincapie), manufacturer and marketer of clothing for the performance cyclist, has hired the Moss Bay Group (MBG) as retail sales representatives for the brand in the Northwest.  Effective immediately, MBG will represent Hincapie for retail cycling apparel and accessory sales to independent bicycle dealers in the states of Washington, Oregon and Idaho.

MBG will also sell Hincapie custom cycling clothing to clubs and teams in their territory. Hincapie is based in Greenville, SC­­­­.

“We're excited to add the Moss Bay Group to our sales team,” said Rich Hincapie, president of Hincapie Sportswear.  “Nick and Jon are great guys and they know the bike business.  They are motivated and they have successful dealer relationships in the Northwest that will help us grow sales in that area.”

MBG is comprised of longtime cyclists and Northwest natives Nick Barile and Jon Hernandez.  The duo's many years of experience as industry sales representatives and bike shop employees provides them with an intimate understanding of the retail bike business.  In addition to Hincapie, MBG is currently working with Blue Competition Cycles as their northwest sales representatives in WA, OR, ID, and Vancouver, BC.

“We're very excited to work with Hincapie Sportswear in 2010 and beyond,” said Nick Barile, Moss Bay Group Partner.  “We feel that Hincapie is a good partner for us because they make some of the most stylish, performance cycling clothing in the industry.  We hope to expand the retail business in the Northwest by promoting the brand and its superior quality.  We also hope to maintain and expand the custom program by encouraging local teams to use Hincapie custom clothing.”