Hillsound Equipment has partnered with Pro Line Sports Ltd to further its distribution of products in the Western Canadian markets.
Pro Line Sports Ltd was established in 1974 to serve the outdoor sporting goods market. Al Belhumeur took over the business in 1996 and has a five-person team that is passionate about the outdoors. Pro Line Sports Ltd also represents Stanley, Orvis and BioLite.
“We are excited to welcome Al and his team to the Hillsound family here in Western Canada” stated Hamish Elliott, sales manager, Hillsound. “They bring a depth of experience in outdoor product sales and a passion for cultivating strong dealer partnerships that are so important in the current climate.”
According to Belhumeur, Pro Line Ltd is driven to bring “great products that help consumers have a better recreation experience. We are here to help add to the outdoor experience and that’s pretty cool.” He added, “ We are excited to partner with Hillsound and look forward to growing their business in Western Canada”.
