Hillsound Equipment, a Vancouver, British Columbia-based producer of winter traction equipment and gaiters for urban and outdoor enthusiasts, named Fitzpatrick, Leier & Associates as its representative in North Dakota, South Dakota, Nebraska, Iowa, Illinois, Wisconsin, Minnesota, Kansas and Missouri covering independent retailers and specialty chain stores.

“We are excited to be working with Hillsound,” said Rick Leier, principal of Fitzpatrick, Leier & Associates. “Their line of durable and reliable crampons and gaiters are a huge asset in the Midwest due to the intense winter and icy conditions, so we are glad to continue to increase brand awareness in the area.”

Based in Circle Pines, MN, Fitzpatrick, Leier & Associates has been an independent sales organization since 1992 specializing in the outdoor and athletic industries. They currently represent Inov-8, Injinji, Snow Angel, CurrexSole, Saxx Underwear and 361 USA in addition to Hillsound Equipment.

“We are very happy to have Fitzpatrick, Leier & Associates on our team,” said Hillsound Equipment Marketing Manager Jessica Greinke. “We are confident that, with over two decades of experience in the industry, they will be a great asset.”