HighPost Capital, a private investment firm, announced the acquisitions of Centr, a personalized digital health and fitness platform curated by actor Chris Hemsworth, and Inspire Fitness, a maker of fitness equipment. Financial terms were not disclosed.

Founded in 2019 by Hemsworth, Centr provides fitness, nutrition and mindfulness programming with over 200,000 global subscribers. Centr’s core offerings, delivered to users through its subscription app, are supported by new weekly content.

Since 2003, Inspire has designed, manufactured and distributed fitness equipment globally, focusing on strength training. Its equipment includes functional trainers, strength systems, multi-gyms, cardio machines, free weights, benches, performance apparel, and accessories.

The combined company, which will adopt the Centr, LLC name, will be led by a veteran management team in fitness, consumer, media, technology, and operational expertise.

Scott Dickey, a 25-year industry veteran, is chairman, and Jeff Laborde, Inspire’s president, will be joined by existing Centr and Inspire leaders. Hemsworth will continue to be Centr’s second-largest shareholder in the combined business. Inspire shareholders is also rolling over a portion of its equity into the transaction.

“The combination of Centr and Inspire Fitness, two profitable high-growth businesses, presents a highly attractive opportunity to create a best-in-class fitness platform for health and wellness enthusiasts worldwide,” said David Moross, co-founder, chairman, and chief executive officer, HighPost Capital. “We are thrilled to be partnering with Chris Hemsworth and Jeff Laborde as well as Scott Dickey, a seasoned active lifestyle and consumer industry executive I have known and worked with for many years, on this exciting endeavor.”

Hemsworth said, “Centr was created to provide people with carefully curated and integrated fitness, nutrition, and mindfulness programs, guiding beginners and more experienced users in achieving their unique health and fitness goals. I look forward to partnering with HighPost and Inspire to continue the success of Centr, inspire people to lead healthier and more active lives, and increase our strong subscriber base worldwide by developing outstanding new content and expanding our offerings. I would like to thank the teams at FLG and Loup for their many contributions to Centr and for their ongoing support.”

Baird served as financial advisor, and White & Case LLP served as legal advisor to HighPost. Cerberus Business Finance, LLC provided debt financing for the transaction. Evolution Media Capital LLC served as financial advisor, and Gilbert + Tobin served as legal advisor to Centr. Greenberg Glusker Fields Claman & Machtinger LLP and Creative Artists Agency LLC served as advisors to Chris Hemsworth. Harrison Co. served as a financial advisor, and Buchalter PC served as legal advisor to Inspire.

Photo courtesy Centr