Highgear has hired Velocity Outdoors to represent the brand throughout the upper Midwestern region. The states included within this territory are ND, SD, MN, IA, WI, IL, MO and Eastern NE.
Velocity Outdoors, a four member agency group, was recently founded by industry veteran Dominic Petit. Prior to launching the agency, Dominic and his team have owned and managed multiple specialty stores within the outdoor and cycling industries and will continue to focus on these channels. In addition to Highgear, Velocity Outdoors is currently representing New Balance Sports Monitors, Thule, Scott Bicycles, Clif Bar, Rainshield, and Serfas.
