Hicks, Inc., the family-owned and operated wholesale distributor founded in 1948 specializing in outdoor and sporting goods, has partnered with X-Vision Optics, a provider of night vision and thermal optics, to broaden its retail network in the outdoor and hunt space.
Further enhancing the partnership, outdoor sales rep agency Professional Marketing, Inc. (PMI) will service the X-Vision Optics account leveraging its expertise in the sporting goods industry to drive sales and introduce the line to Hicks, Inc.’s retailer network.
“Merging our expertise in optics with Hicks, Inc.’s trusted distribution network is a game-changer,” said Kimberly Jensen, VP of sales and business development of X-Vision Optics. “This partnership ensures that more retailers and consumers will have access to the advanced technology and quality that X-Vision Optics is known for. We’re excited to grow together and serve the outdoor community with unparalleled precision and reliability.”
Image courtesy X-Vision Optics
