U.K. Footwear Retailer Charles Clinkard has joined forces with HI-TEC to promote their new kids footwear collection, Phibian and Friends.

Every sale of the HI-TEC Phibian range will result in a 50p donation to the NSPCC in an effort to promote a society where all children are loved, valued and able to fulfil their potential. In Scotland 50p will be donated to sister organisations CHILDREN 1st and in Eire the donation will go to the ISPCC. The Phibian collection will be available in Charles Clinkard from September from all the ten Kids at Clinks departments ranging from Newcastle to Bristol.

To further highlight the cooperation between Charles Clinkard, HI-TEC and the charities, leaflets provided in-store and all point of purchase material will feature the NSPCC logo.

Elaine Dodds, Head of Corporate Partnerships at the NSPCC said, “The NSPCC is delighted to be able to work in partnership with HI-TEC and Charles Clinkard. I would like to encourage as many outlets as possible to stock the new range of Phibian trainers. By stocking the children’s trainers you will be playing an important role in ending cruelty to children by raising funds to help the NSPCC’s work.”

John Jardine, Merchandising Director, Charles Clinkard said, “The Phibian and Friends product and merchandising is tremendously practical whilst extremely bright and visual; idea for capturing children’s imaginations and preparing them for a great outdoors adventure. It is also of fundamental importance that we can assist in raising awareness as well as the vital funds required to carry out essential work and campaigning to end cruelty to children.”