Hi-Tec said Charles Willis will join the company in the coming months as Outdoor Creative Director.
Willis has worked for Merrell, a division of Wolverine World Wide, for 18 years. He leaves his current position as Merrell group VP and creative director, where his outstanding innovative creativity has influenced many legendary and iconic outdoor product designs such as the Jungle Moc and Chameleon.
“As part of HI-TEC’s ongoing investment in the brand, Charles will undoubtedly be a significant influence and inspiration in our journey ahead,” said Ed van Wezel, HI-TEC’s GM. “HI-TEC will be launching a new and exciting global marketing proposition for Spring Summer 2011 in Cape Town in April. We look forward to welcoming Charles to apply his proven talent to further evolve our brand by delivering industry leading product and therefore build on the positive sales increases Hi-Tec achieved in 2009.”
