Bordan Shoe Co. has entered into a licensing agreement to sell Hi-Tec
Athletic footwear within the U.S.  and Canada . Hi-Tec Athletic is
being launched for SS08, and features product for running, trail
running, walking and cross-training.  Target distribution points
include sporting goods, big box/family footwear and specialty athletic
retailers, with orders slated to ship March 2008.

Bordan Shoe, founded in 1987 and based in Los Angeles , is primarily a
reseller of branded athletic footwear. According to the company’s
website, “high-profile companies such as Puma, Lotto, Asics, and
Skechers trust us to sell a large portion of their excess or
discontinued inventory.”
Bill Berta, president of sales & marketing for Hi-Tec Sports USA,
said, “We are very excited about partnering with Bordan Shoe Company to
establish an athletic footwear business in
North America .  Bordan has strong existing relationships with key
retailers, and we believe they will apply the appropriate resources to
develop a successful athletic footwear business for Hi-Tec Sports USA.”

Berta further points out that “Running and cross training product have
the most immediate opportunity and promise.  We have a unique
technology in our running styles with 4:SYS and we hope to expand upon
that proven technology, bringing something new and advanced to the
Rick Aronson, vp of Sales for Bordan Shoe Company explains, “We are
excited about the opportunity to enter into an agreement with a strong,
nationally reputable brand that has quality styling, a solid
reputation, and is globally known.  Bordan Shoe Company recognizes
that the essence of the athletic industry is to build upon a great
reputation to sell affordable footwear for the family.”