After joining global sports and outdoor brand HI-TEC in 2002, CEO Martin Binnendijk’s prime objectives were to make the company a more consistent, brand focused operation. Now, 5 years on, the company has transformed and both the Hi-Tec and Magnum brand are seeing healthy global growth.

After the initial centralizing of the Group’s design & development, as well as marketing activities, Binnendijk has focused a large portion of his recent activities on the company’s infrastructure in the Far East involving various manufacturing and sourcing projects. He has also been instrumental on the opening of HI-TEC China signing a brand new 30 year licensing agreement.

With the recent departure of David Goulding, who has now left the company in order to seek new challenges, Binnendijk has decided to take a more hands-on involvement in the further fine-tuning of the European Operation and will therefore take on the role of President for Hi-Tec Europe himself. His focus will be on further integration in order to optimize service and efficiencies for our customers and fuel the continued growth of the Hi-Tec and Magnum brands in Europe.