Hest hired Redline Sports Group as a brand partner to expand its field teams in the outdoor specialty retail channel. Hest’s growing line of car-camping sleep products are found online and in brick-and-mortar across the U.S.

“For the last two years, we have been focused on building the Hest community, delivering on our promise of better sleep outdoors and expanding our product offering. We now seek to expand our community to include the very best in outdoor specialty retail,” said Hest Sales Director Chris Tennal. “We are excited to bring on a respected, strategic, and innovative group in Redline to uplift these efforts in the marketplace.”

Founded in 2001, Redline Sports Group is made up of Principal and Founder Tim Hattrup, rep Matt McKay and office manager Katie Copple. Hattrup and McKay are “committed outdoor enthusiasts and devoted outdoor industry veterans who bring a deep understanding of the Rocky Mountain territory and a wealth of industry experience to the Hest brand.”