Helly Hansen is reorganizing its North American operations looking to centralize its executive, marketing, retail, product management and customer service operations. As part of the transition, Gary Davis was named general manager of Helly Hansen North America. Davis, who previously served as General Manager for Helly Hansen’s Canadian business based in a suburb of Vancouver, BC steps into the position held by Ric Long since 2000.

The move is part of a global corporate re-organization driven by Altor, the Stockholm-based private equity firm that acquired Helly Hansen’s assets in 2006.

Davis will assume Ric Long’s responsibilities immediately. Long, who previously served in executive positions with Nike, adidas and Reebok over the past 25 years, has opted to pursue other career interests. He will stay on with Helly Hansen as a consultant to assist with the transition through June 2007.

Davis will manage the North American business from the BC office. Key marketing, sales and finance positions in the Helly Hansen U.S. office in Bellevue, Wash. will transition in May into the U.S. distribution facility in Auburn, Wash., near Seattle. Under the new structure Christine Westermark, product manager; Janeil Mackay, retail operations manager; Marshall Rutman, marketing manager; Brian Leslie, sales operations manager; Scott Shively, logistics manager and Scott Sutherland, finance; will oversee their departments for both countries. On the sales side, Rob Brydges will continue his position as sales manager for Canada and Russ Rowan will maintain his responsibilities as vice president for U.S. sales.