Helinox has hired Nelson Garcia as senior art director and Ezra Shaffer as senior director of e-commerce.
The maker of lightweight, portable furniture and accessories said the two employees would work from its North American headquarters in Berkeley, CA.
Garcia will be the leader in building the brand’s visual identity. He previously held art director roles with Timbuk2 and The Gap.
Shaffer will balance brand and consumer acquisition to strengthen its online presence. Shaffer previously worked in e-commerce and marketing roles at DC Shoes, Honda, Giro Sport Design, and West Marine.
“We’re honored and excited to have Nelson and Ezra joining the team and know that their experience will support the brand as we continue to grow and continue to carry the torch of premium quality, craftsmanship and design,” said Ted Ganio, CEO, Helinox USA.
