Helinox, the maker of lightweight collapsible furniture, announced the hiring of a VP of marketing, Azul Couzens and a VP of sales, Trudy Hutton.
Hutton will be responsible for driving the wholesale business. Prior to joining Helinox, Hutton was a sales director, independent rep and most recently, owned and operated OllyDog, a specialty outdoor brand for dogs. Hutton’s first responsibility is the hiring of U.S. sales agencies.
Couzens becomes responsible for strategic development and execution of Helinox’s brand-building and growth initiatives. Couzens brings more than a decade of experience in the outdoor and cycling markets.
“We are committed to our dealers and their businesses” said Ted Ganio, CEO Helinox, USA. “By bringing on Trudy and Azul, we are poised to grow the Helinox brand.”
Helinox creates lightweight chairs, tables, cots and accessories for the outdoor adventure, tactical and lifestyle markets.