Helinox Global’s CEO, Young Lah, appointed a new global executive team to achieve growth and category expansion.
Andrew Shand was promoted to president and global chief operating officer following five years of building the company’s infrastructure and business in Europe. Shand oversees global business with oversight of the European market and Helinox’s Amsterdam-based team. Under the new structure, the global executive team reports to Shand, who reports directly to Lah.
Sally McCoy maintains her position as executive board chair, supporting Lah, Shand and the newly created executive team.
Ted Ganio takes over as chief supply chain officer, dividing his time between Helinox’s Korea, Vietnam and U.S. offices, leading and managing sourcing, production and quality control. Ganio steps into the position from his previous role as CEO of Helinox U.S. Before that, he was the director of sourcing materials and components at Vista Outdoor, Inc. and senior director of operations at CamelBak.
Azul Couzens was promoted to global chief marketing officer and president of Helinox NA. Couzens oversees U.S. market operations and the Helinox NA team based in Berkeley, CA. Couzens was previously the senior vice president of sales and marketing for Helinox NA, head of global marketing at Timbuk2 and marketing director at Bell and Blackburn.
Divya Arora, previously the vice president of finance at Helinox, was promoted to chief financial officer at Helinox U.S.
Additional members of the executive team include veteran Yeonsu Kang, who continues as CEO of Helinox Korea; Kwang Ryeul Lee, who represents Helinox-owned retail stores; Wonjin Eom remains as group chief financial officer; and Dongwook Jin, who supports the group’s financial governance as chief administration officer.
Said Lah, “Helinox has experienced a period of strong growth globally, and post-pandemic, it is the right time for us to review our organizational design to ensure that we are set up to focus on the business priorities that will allow us to deliver on the brand’s mission to create welcoming spaces across culture and terrains. Andrew and the executive team are true professionals who have demonstrated their ability to lead teams and create growth. It’s an honor to be working with them.”
Images courtesy Helinox
