The Housewares Division of Helen of Troy Limited, the home to the OXO and Hydro Flask, announced the promotion of Mike Wallenfels to the newly created divisional role of senior vice president of global sales. Prior to this promotion, Wallenfels served as vice president of worldwide sales for Hydro Flask since 2015.

In his expanded position, Wallenfels will lead divisional sales operations for Housewares, adding OXO to his purview, a leading housewares brand known for innovative, user-centric universal design.

“Mike’s passion and experience make him a perfect addition to our exceptional and highly seasoned leadership team,” says Larry Witt, president of the Housewares Division. “I am excited to promote from within for this very important strategic position leading both OXO and Hydro Flask’s sales teams and look forward to working alongside him to further develop our domestic and global markets.”

Wallenfels will bring his nearly three decades of leadership experience guiding organizational growth in multiple channels across worldwide markets to his new global divisional role. He will report to Witt. Prior to Helen of Troy, Wallenfels had led Mountain Hardwear and Timbuk2.

“I am excited to take on this expanded role in Housewares, developing new relationships within the OXO team while continuing Hydro Flask’s momentum and expanding both brands’ presence around the world,” said Wallenfels. “I look forward to working closely with division leadership and the talented teams across our Housewares division that make OXO and Hydro Flask market leaders.”