UK-based textile and materials manufacturer Heiq hired Robert Liu as general manager of Heiq China, leading its business operations. Liu replaces Celine Huang, who has led Heiq China since 2019.

“The appointment of Robert Liu comes in a crucial time for the company to open up new business areas and accelerate and expand the growth of Heiq China,” said Andreas Fedtke, chief commercial officer at Heiq.

Liu has over 25 years of industry experience working in the international textile and paper chemical industry. He has held regional and global roles in Thailand, Switzerland and Singapore, having also been the head of Archroma Chemicals (China) and a legal representative of the company.

“I’m excited to join Heiq, which has a great reputation for tremendous technology and commitment to sustainability,” Liu said “I hope my experience and expertise can grow the team here in Heiq China and let more consumers be able to benefit from Heiq’s technology.”

Photo courtesy of Heiq