Cincinnati, Ohio-Headsweats signed an exclusive two-year deal to become the official hat of the Tour de France. The Le Tour de France-licensed headwear covers ten headwear items, including technical hats, caps, and visors.
According to Frédéric Viargues, Chef de Groupe Commercial et Licences Service Marketing Operationnel of Amaury Sport Organization, said, “We are pleased to have the quality product that Headsweats produces and an ability to deliver product on a timely basis to the American public.”
The Tour de France contract enhances a stable of high-profile license deals for Headsweats, which include Ironman and Ironman 70.3, as well as a wide range of custom work for companies like GU, Clif, LaSportiva and Timex.
For Alan Romick, the companys founder and a veteran of such tours as the RAGBRAI, the deal has a personal resonance, “Ive been cycling for longer than most bike companies have been around, and the Tour de France is not only the pinnacle of cycling races, it is the most valuable brand in cycling, period. Were excited to offer the Tours official hat, and hope our customers wear it with pride this summer.”
