Headsweats secured an exclusive agreement with NBC Sports Network to sponsor coverage of the Epic Cycle series beginning this week with Paris-Nice and culminating with the 2012 Tour de France. The 70th annual Paris-Nice is currently underway and is made up of 8 stages covering over 1,100 kilometers.
“The cycling community is always growing and we recognize our sponsorship of the Epic Cycle Series as a solid way to enhance Headsweats’ brand recognition,” says Alan Romick, Headsweats founder and avid cyclist. “We are pleased to partner with NBC Sports Network for this exciting opportunity.”
NBC Sports Network will continue its daily coverage of the 2012 Paris-Nice today at 4:30 p.m. ET. Throughout the Paris-Nice and the Epic Cycle Series coverage, viewers can look for special promotions offered by Headsweats.
In addition, for the third consecutive year, Headsweats will sponsor the “Ask Bobke” segments which will air on NBC Sports Network during coverage of the 2012 Le Tour de France.