Headspace announced that Val Kaplan Zapata will join the company as chief marketing officer beginning April 2021. Zapata will join the company’s senior leadership team and report to CeCe Morken, CEO. Zapata will lead a cross-functional marketing team with shared responsibility for acquisition, conversion and retention.
“As a vital member of the executive team, Val will drive our vision, strategies and brand forward while ensuring our offerings deliver on Headspace’s mission to improve the health and happiness of the world,” stated CeCe Morken. “We were so impressed by Val’s background and proven track record in growth marketing, we know she will be an integral part of shaping the future of the company.”
“I am thrilled and privileged to be joining the talented team at Headspace,” said Zapata. “At this moment in time, I can’t think of a more powerful mission than spreading health and happiness to all. I look forward to helping a growing member base create healthy wellness routines that last a lifetime.”
Zapata most recently held the role of vice president of growth marketing for Hulu where she led growth marketing efforts across its subscriber lifecycle, including media, acquisition, lifecycle, and analytics. During her tenure, she helped more than double its subscriber base in under three years. Prior to Hulu, she led growth efforts for both direct-to-consumer and media businesses. Zapata built the business development function at Helix Sleep, an e-commerce mattress company and worked on market operations and monetization at Instagram.
Photo courtesy Headspace
