Headspace, the meditation and mindfulness app, appointed Jolawn Victor as its chief international officer, a newly created role reporting directly to CeCe Morken, Headspace’s president and chief operating officer.
Victor will oversee Headspace’s international operations and expansion including localized consumer products, partnerships and enterprise business development. Victor is based out of the company’s London office.
Since March, Headspace’s consumer product has seen downloads double. Its corporate mental health solution, Headspace for Work, has seen an upwards of 500 percent increase in interest from companies worldwide. Europe is one of the fastest-growing Headspace for Work regions worldwide, and internationally, the company had its fastest-growing direct to consumer markets. Headspace launched in-language localized products in France and Germany in 2019, along with Latin American Spanish and Brazilian Portuguese versions. The company also announced a strategic relationship with The Times of India, one of the region’s biggest media companies.
“We couldn’t be more excited to welcome Jolawn, a purpose-driven accomplished executive and expert, to lead our international growth,” said CeCe Morken, president and COO of Headspace. “We know the need for mindfulness and meditation to mitigate stress and anxiety to care for our mental health, is more prevalent now than ever. Whether we are reaching members through our work-place solutions, or the curated content in-language, we are more committed than ever to our goal of making mindfulness accessible to all, regardless of where they may be.”
“I am thrilled to join Headspace and to be able to help increase the awareness of mental health and wellness in existing and emerging markets. Especially today, when a variety of pressing challenges undoubtedly impact our ability to feel safe and live healthy lives in nearly every country around the world,” said Victor.
Victor joins Headspace from Intuit Quickbooks, where she most recently served as the head of emerging markets and global expansion leading operations across over 150 countries. Previously, Victor held numerous roles across PepsiCo’s North American beverage and snack businesses, where her last position was the director of Lay’s Innovation for PepsiCo. Prior to PepsiCo, Victor worked at Fortune 100 companies, including Kraft and General Mills.
Headspace announced a Series C funding round in February, where the company raised $93 million, with an extension of $47.7 million applied in June. In the spring of this year, it was also announced that CeCe Morken joined as the company’s new president and COO, reporting to Rich Pierson, Headspace’s Co-founder and CEO.
Illustration courtesy Headspace
