Head/Tyrolia, the U.S. ski and binding brands, hired Natalie Dyksterhouse as Wintersports Marketing Coordinator. Based in Head’s Boulder, CO office, Dyksterhouse will spearhead marketing strategies in the U.S. winter hard goods market.

“Natalie is a welcome addition to our tenured team,” said Jon Rucker, president of Head USA Winter Sports. “Raised in Vermont, she’s never known life without skiing. After attending Burke Mountain Academy, she raced for Colby College, establishing a strong technical knowledge of ski equipment. Her lifelong dedication to the sport provides an understanding of the market to deliver for our customers. I’m confident that she’ll be impactful for Head.”

Dyksterhouse professional experience includes working at a creative marketing agency where she collaborated with ski resorts in the Rockies to connect top brands, including Jeep, Audi, and Nature Valley, with consumers. Her deep connection to the sport reportedly “enriches her approach to the role at Head, where she is poised to bring innovative ideas and a thorough understanding of the market to solidify Head’s leadership in winter sports.”

“Joining Head is like finding a community that shares my passion for skiing and high-performance pursuits,” added Dyksterhouse. “I’m eager to bring my fresh perspective and insights to strengthen Head’s influence and reputation in the winter sports industry.”

Images courtesy Head/Tyrolia