*Editor’s note: Read much more on this acquisition in the SGB Executive story, Behind The Deal: Hayes Fills Portfolio Gap With Reynolds Acquisition.

Hayes Performance Systems representatives announce the acquisition of Reynolds Cycling LLC, maker of premium carbon wheels. Financial terms of the deal were not disclosed.

Hayes is excited to add Reynolds to its current family of brands including: Hayes Disc Brake, Manitou, SUNringlé, ProTaper (MTB) and Wheelsmith.

Regarding the acquisition, Hayes Performance Systems CEO Phil Malliet said, “We are intent on growing our presence in the global cycling market, and Reynolds is the perfect fit to expand our reach and collection of wheels. With Reynolds, we now cover the entire market from alloy SUNringlé mountain wheels through a complete offering of carbon wheels from Reynolds.”

Darren Campbell, Hayes Bicycle group president, added, “Reynolds is a leader in the carbon fiber wheel market with extensive carbon engineering expertise, company-owned manufacturing production facilities and a premium brand innovation position. We believe our company complements their capabilities to continue the growth of the carbon wheel segment in the future.”

The first appearance of the newly acquired Hayes’ brand, Reynolds Cycling is at Taipei Cycle on Oct. 31 to Nov. 3. Though both companies have been in discussions for months, they wanted to capitalize on the opportunity to showcase Hayes’ expanded product portfolio at the last major international trade show in 2018.

Scott Montgomery, Reynolds CEO, said, “Our team has put together Reynolds’ best collection of wheels ever for 2019 with a complete line of innovative designs to meet the performance demands of the road, mountain, gravel and emerging eBike markets. With Hayes, we are poised to expand our global dealer network, worldwide distributors and are on the cusp of bringing in new, world-leading OEM brands.”

At Taipei Cycle (Booth Hall 1, M1028) in Taiwan, representatives of Hayes and Reynolds will meet with customers, share the news and answer questions. Hayes’ top priority is to maintain a strong global footprint in existing markets with an ongoing customer-centric focus to best support the service, sales and manufacturing of Reynolds wheels while expanding availability into burgeoning key market segments.