HatsanUSA, Inc. has announced Chevalier Advertising, Marketing & Public Relations as its agency of record, This new partnership complements HatsanUSA, Inc.'s quality craftsmanship and strong air gun enthusiast following with Chevalier's experience in the shooting, outdoors and tactical markets.
Founded in 1978 Hatsan offers a wide range of products from moderately priced break barrel spring airguns to high-end underlever spring, vortex gas piston and pre-charged pneumatic (PCP) airguns for the most hardcore of enthusiasts.
Until HatsanUSA Inc. was established these airguns were unavailable for purchase inside the United States.
The company produces nearly all of its components in-house, including precision rifled barrels made from high-quality German steel and elegant Turkish walnut stocks.
Unlike other airgun manufacturers that rate their products with light-weight alloy aluminum pellets for higher advertised muzzle velocity, HatsanUSA products are tested with heavier lead pellets that they are designed to shoot. This creates a reality-based velocity rating that can be replicated by consumers and increases accuracy and energy upon impact.
“HatsanUSA Inc. has really taken off since its founding in 2011,” says CEO and President Blaine Manifold. “Now we want to expand to the next level, and we feel that Chevalier is the perfect match to help us get there.”
Chevalier will work with HatsanUSA Inc. in its public relations, creative and advertising efforts to initiate a comprehensive marketing program and branding strategy.
“The HatsanUSA brand is well known throughout the world for its unmatched craftsmanship and performance in airguns,” says Chevalier Account Manager Aaron Lisech. “We're excited that HatsanUSA has chosen us to help bring their name and products to the forefront of the American market.”
