Larry Hartford, principal of Laguna Niguel-based the hartford sales group, had a Merry Christmas this year. The thirty-year industry sales veteran was recently named the west coast recipient of the SGMA/SGAA/Sports Edge Magazine Sales Rep of the Year award.

The award will be presented to Hartford and east coast winner David Newton following the SGAA/SGMA Coach ‘n Connect event on the first day of Super Show.

Making the New Year complete, Sporthill, Inc. also announced that the company has added The Hartford Sales Group to represent the performance apparel company in California, Arizona, Nevada and Hawaii.

Hartford launched the award-winning agency in 1984, after starting his sports industry career at Tred 2 footwear in the early 70’s and stints with the Addleman-Kirsch and Holloway Sales agencies in Northern California.

The Hartford Sales Group covers California, Arizona, Nevada and Hawaii with 5 sales reps and represents Avia Apparel, Freestyle, Hickory Brands, Jogalite, PowerBar, Rudy Project and Timberland.

David Newton of Crown Sport Sales, Inc. based in Richmond, Virginia earned the east coast Sales Rep of the Year honors.