Haro Bikes, based in Vista, CA, hired Megan Tompkins as chief marketing officer. Haro reported that she has “lengthy experience in international marketing and sales for cycling brands, including Crankbrothers, Specialized and Shimano.
Tompkins also led the editorial and sales teams as publisher of Bicycle Retailer and Industry News. Most recently, she worked for Santa Cruz Bicycles as brand manager for Juliana Bicycles.
Tompkins will work with Lars Hjort, Haro’s chief commercial officer, to direct dealer and consumer-facing marketing strategy and execution for the Haro brand.
“I am thrilled to have Megan joining our team of the industry’s best and most friendly individuals, and I am absolutely confident that she will drive our great brand forward and upwards on the international bicycle scene,” said Hjort. “Megan is an expert on all aspects of marketing—strategic, digital, go-to-market; the list is so long. Megan will support placing Haro at the front of mind of dealers, consumers and bicycle fans.”
“I grew up in Southern California and know Haro’s roots in action sports and in cycling. The Haro brand is uniquely positioned to resonate with riders crossing over from other lifestyle activities as well as cycling enthusiasts across all bike disciplines. I’m excited to share the stories behind our brand, our riders, and our products and lead the transformation of this heritage brand as it enters its next chapter,” said Tompkins.
Images courtesy Haro Bikes, Megan Tompkins
