Haro Bikes said it is accelerating its European growth strategy by appointing Christoph Kronenberg as sales director for Europe.
Bringing over 20 years of experience in the cycling industry, Kronenberg has reportedly held senior positions at 3T Bike, Bianchi Bicycles and with his own business, BCP Bikes. Most recently, as country and sales manager of Dach for 3T, he led strategic market development, customer engagement and event operations across the German-speaking region. At Bianchi, he was key in expanding the brand’s presence in Germany.
Kronenberg has deep market knowledge, an extensive industry network and a leadership style focused on results and brand-building. His passion for cycling and his commercial background are an “ideal fit to lead Haro’s next phase of growth in Europe,” said the company in a media release.
“I am proud to have Christoph joining Haro and the awesome team around it. As we now offer a full line, with bikes with the best opening price points to high-end bikes in both MTB and road bikes, including the Rivette, which is winning races already,” said Lars Hjort, global sales manager, Haro Bikes. “We are thrilled to have Christoph on our team, pushing the brand forward.”
Kronenberg added, “Haro is an iconic name with a powerful legacy in BMX and mountain biking. I’m excited to join a brand that stands for innovation and authenticity, and I look forward to working with the team to elevate our presence across Europe.”
Images courtesy Haro Bikes/LinkedIn
