Happy Socks hired Alexander Meyer as chief executive officer. Most recently, he was chief customer officer at The Bay, the Canadian department store chain.
Meyer’s past roles include chief marketing officer, The Iconic, based in Sydney, Australia; chief marketing officer, Hubrick, based in Berlin; SVP, global marketing, Quiksilver; wholesale marketing director, Vans, EMEA; and head of business development, strategic accounts, Foot Locker Europe, Adidas.
“We are delighted to welcome Alexander to the Happy Socks family,” said Christian Beck, chairman of the Board at Happy Socks. “His impressive track record in the consumer and fashion industries makes him an ideal fit for Happy Socks. I am really looking forward to working with him and am confident his experience and leadership will be invaluable as we continue our growth journey.”
“I am thrilled and honored to be joining Happy Socks as its new CEO,” said Meyer. “This iconic brand has always been at the forefront of fashion innovation, and I am excited to lead the talented team as we continue to spread happiness, creativity and freedom of self-expression to every corner of the world.”
Photo courtesy Happy Socks
