LK International AG, the parent company of the Swiss premium sports brand KJUS, announced that Hans Bergman will join KJUS as managing director of North American Operations, a new position created to enhance the brand profile and increase sales in the North American market, effective Sept. 1, 2012.
Bergman has almost 20 years of experience developing top brands within the leisure and sporting goods industries. In his latest assignment he greatly increased North American brand awareness and more than doubled North American sales of Assos of Switzerland, a high-end cycling apparel maker.
“Following significant growth in Europe we have reinforced our head office with talented staff. These added resources in Switzerland, coupled with Hans joining the North American team, enables us to give more support to the North American market, as well as our partners, to grow its KJUS business,” said Didi Serena, chief executive officer of LK International AG.
KJUS was established in 2000 by Swiss industry pioneer Didi Serena. The company objective is to develop, market and sell premium ski, outdoor, golf and leisure wear. KJUS clothing is designed in Switzerland and is currently sold in 32 countries worldwide.
