Hanna Andersson named Sally Pofcher as its new CEO and added former Nike VP, Pamela Neferkara, to its Board.
Pofcher, most recently, served as an operating partner at L Catterton advising on deal evaluation and portfolio company performance in the Growth Fund and was a Board Member for multiple businesses, including Sweaty Betty and Cover FX. Previously, she was Board Chairman and CEO at PaperSource, where she led eight years of double-digit sales and profit growth and a successful investor transition. She held prior leadership roles as SVP of strategy and business development at The Gap and a Partner at McKinsey and Company. Pofcher replaces Mike Edwards, who resigned in August 2020.
“As both an executive and a longtime customer and fan of the brand, I am thrilled to be joining the Hanna Andersson team,” said Pofcher. “When my children grew up wearing Hanna’s, I admired the company’s commitment to quality, durability and sustainable practices, including the use of organic cotton and a focus on hand-me-down quality or, as we like to call it, ‘Hanna-me-down’ quality. The founding principles of Hanna Andersson were ahead of their time and are still exactly right for this moment. As CEO, I am excited to share this brand with a new generation of diverse parents and familie, and more fully express our brand spirit through storytelling and product innovations that continue to deliver inspiring prints and silhouettes while drawing on more sustainable sources.”
In addition to announcing Pofcher as CEO, Hanna Andersson has appointed Pamela Neferkara to its Board as an independent director. Neferkara founded Elmira Street Associates, a brand, strategy and digital marketing consultancy, in late 2017. Previously, she had an 18-year career at Nike with her last role as VP Retail Brand, North America.
“There is a good reason why Hanna Andersson’s consumers are so loyal, and I’m pleased to be joining the board at this critical juncture as the brand looks to expand its consumer base,” said Neferkara.
Photo courtesy Hanna Andersson
