HanesBrands announced that Vanessa LeFebvre was appointed president of global activewear. In this role, LeFebvre will drive global Champion brand growth focused on innovation, key markets and new channels.
“I’m thrilled to add Vanessa to our outstanding leadership team as we continue to execute our Full Potential plan,” said Steve Bratspies, CEO, HanesBrands. “Vanessa’s extensive experience, leadership, energy, and tenacious desire to win will enable us to build on Champion’s strong momentum and drive long-term global growth.”
LeFebvre’s has an extensive background in the activewear category, merchandising, e-commerce and retail categories. She joins HanesBrands from Adidas, where she was senior vice president, commercial, North America, with responsibility for e-commerce, retail stores and wholesale. Before joining Adidas in 2019, LeFebvre was president of Lord and Taylor. Earlier in her career, she held senior leadership positions and merchandising roles at Stitch Fix, Macy’s, Daffy’s, and T.J. Maxx.
Photo courtesy HanesBrands
