HanesBrands signed a deal giving it exclusive design rights to manufacture and distribute Texas A&M fanwear at mass retail and campus/local channels. The University opened a “Champion Station” in-store shop inside its Memorial Student Center Barnes & Noble Bookstore to support the partnership.
The University also has planned other branded shop-in-shops at local retailers and collaborative on-campus activations around special events.
In addition to the company’s Champion and Hanes brands, the eco-forward Alternative Apparel and ComfortWash brands are included in its collegiate apparel program with the University.
“There are few places in the world with fans as passionate as those in College Station,” said John Fryer, HanesBrands president of Licensed Sports Apparel. “Champion apparel and College Station, both loved and revered, fit together perfectly, and we are committed to bringing innovative apparel to Aggie fans with an enhanced retail experience that captures the tradition and energy of Texas A&M.”
“Texas A&M and Champion are both iconic brands with storied histories and traditions,” said Shane Hinckley, A&M’s vice president for brand and business development. “Welcoming Champion Station into our great university bookstore, directly across from Kyle Field, makes it more convenient than ever for Aggie fans to show their spirit. And this is just the beginning. We have much more on the horizon, including a vintage collection rolling out in 2024.”
The partnership with Champion does not include team uniforms or sideline apparel.
