HanesBrands announced that Greg Hall will join the company as chief consumer officer effective November 16.
“Our top priority is putting the consumer at the center of everything we do,” said Steve Bratspies, CEO, HanesBrands. “Greg is an outstanding merchandising and marketing leader with a track record of driving growth across industries. He will be responsible for how we engage with our consumers, from our brands to our retail stores to e-commerce, and will play a crucial role in building HanesBrands into a growth-oriented, consumer-centric organization.”
Hall will lead U.S. marketing and brands, e-commerce and retail. He will also be responsible for building the company’s global brands, particularly Champion and Hanes.
Most recently, Hall was senior vice president, private brands, at Walmart, where he delivered double-digit growth on the company’s private brand grocery business. During his 14 years at Walmart, he held a number of senior marketing and merchandising leadership roles, including chief marketing officer of Walmart.com and head of Walmart’s U.S. manufacturing initiative.
Prior to Walmart, Hall held leadership positions at Frito-Lay where he developed and led major marketing programs for some of the company’s iconic brands.
Photos courtesy HanesBrands/Greg Hall
