HanesBrands (HBI) and Florida State University (FSU) signed a multiyear extension of its apparel contract that gives HanesBrands exclusive rights to Florida State fanwear in the mass retail channel. Additionally, the partnership includes collaborative retail activations marking key sports rivalries and events.
HBI said FSU is one of over two dozen elite schools with exclusive mass retail partnerships with HanesBrands, including Penn State, the University of Michigan, Clemson University, and Auburn University. In addition, more than a dozen universities have primary apparel partnerships with HanesBrands, including the University of North Carolina at Chapel Hill, the University of Cincinnati, The Ohio State University, and the University of Georgia.
“Florida State has a highly engaged student body and a committed alumni base, which together buoy the school and its academic and athletic teams,” said John Fryer, HanesBrands president of licensed sports apparel. “We’re excited to match that passion with quality, creative apparel that Florida State fans love while expanding the school’s retail footprint. We want to meet fans where they shop, and that includes mass retail stores across the state.”
FSU completed the multiyear extension with HanesBrands with its exclusive licensing agent, CLC.
