Haibike USA, a division of Accell North America (ANA), will launch 44 new models for the North American market, up from 15 last year, premiering the new designs at Interbike last week in Las Vegas on the heels of a successful showing at Eurobike last month, where the Haibike SDURO HardFour RX won a Eurobike Award. Interbike is North America’s largest bicycle industry trade show.

The company’s North American season last year brought 15 models to market, which proved too small of a portfolio, according to the company, diverting attention to other e–bike manufacturers with wider lines. The substantial increase in 2016 models demonstrates Haibike USA’s bullish attitude toward paving a new path in off-road performance e-bikes in North America.

Known primarily for its focus on performance, Haibike USA’s parent, Winora Group’s Haibike Germany, started the centerdrive pedal-assist e-bike concept in Europe in 2010 with its Bosch-equipped ePerformance XDURO line of pavement and off-road bikes. This introduction was cited by the company to have improved European retail sales by bringing new consumers into the bike market.

In the U.S., Haibike quickly gained industry attention by winning the 2014 Interbike eBike of the Year Award for its XDURO FS RX full suspension e-bike. In 2015, ANA announced the formation of Haibike USA, a division supported by ANA’s Electric Bike Competence Center and focused exclusively on Haibike-specific sales and marketing.

Haibike USA will bring 20 of the 26-model lineup of Haibike Germany’s Yamaha-equipped SDURO line to the U.S. in 2016. Another import will be the redesigned Bosch-equipped XDURO line, called XDURO3, which boasts improved frames and Bosch’s Performance CX drive system. Every wheel size is covered in both lines and Haibike will bring four women’s-specific models in the 27.5 and 700c categories.

“Some of the barriers to riding a bike are fitness level and affordability,” said Ken Miner, Haibike USA director of sales and marketing. “E-bikes are helping with the fitness barrier, but they are a little pricier than a pedal bike. Consumer demand for more affordable e-bikes is one of the reasons we are bringing over the SDURO line from Europe.”