Gymshark announced plans to open a store in Dubai Mall in the United Arab Emirates (UAE), marking its third permanent store and its first location outside the United Kingdom.
The move follows the success of its flagship store on London’s Regent Street, which opened in October 2022, and the opening of a location in Westfield Stratford City, this summer.
Gymshark is partnering with Al Tayer Insignia on the Dubai opening. The store is set to open towards the end of 2024 and will be located on the Ground floor of Dubai Mall, the second-largest mall in the world by total land area. The Mall welcomes more than 54 million shoppers through its doors every year.
Ben Francis, founder and CEO of Gymshark, said in a statement. “We’ve known for a while that Gymshark is expanding its omnichannel strategy and we would be looking outside the shores of the UK “So, when Al Tayer Insignia presented us with the opportunity to take a space in one of the world’s most visited malls, in a city that is so obsessed with fitness, combined with the phenomenal reaction to the launch of our localised online store in the Middle East, we knew we had to take it.”
Dee Sarai, CEO of Al Tayer Insignia, said: “Dubai Mall is the most iconic shopping mall in the world so no better place for the e-commerce-first brand to open outside the UK.”
Gymshark’s planned opening follows the launch of localized e-commerce services in the region, with a dual language website and app, faster shipping times including same-day delivery as well as exclusive limited edition drops for the Middle East.
Images courtesy Gymshark
