Gymshark opened a pop-up shop in the SoHo neighborhood in downtown Manhattan for the holidays. Located at 105 Wooster Street, this pop-up offers a glimpse of what consumers will find in the U.K.-based brand’s first permanent U.S. flagship, scheduled to open in 2025.
The store opened on November 16 and will remain open until January 2025. The three-month-long pop-up features the brand’s signature approach to retail, transforming a store into a festive and on-brand community hub.
Inside-store features include a medicine ball Christmas tree, gift-wrapping station, a bodega stocked with exclusive NYC-themed merchandise, and athlete meet-and-greets.
Images courtesy Gymshark/Soo
