Gymshark appointed Danielle Petesic as its chief product officer. Petesic was most recently Lululemon’s vice president of product development. Petesic will take over the role of founder Ben Francis.
She joins Gymshark from Lululemon as vice president of product development. Earlier in her career, she led production and product development teams at Mansur Gavriel, Alice & Olivia and Helmut Lang.
In her new position, Petesic will oversee a team of more than 130 employees, and will be responsible for the end-to-end product creation from design to delivery, including product engineering, product marketing and supply chain strategy.
She will be based at Gymshark’s headquarters in Solihull, the UK.
“As soon as I began engaging with Ben Francis and CEO Steve Hewitt, I felt like it was meant to be,” Petesic said in a release. “The emphasis that Gymshark places on ethics and product integrity completely align with everything I stand for, and I am committed to carrying this forward.”
Hewitt commented: “We couldn’t be more excited about Danielle joining Gymshark to lead our talented, dynamic product function. The CPO role at Gymshark is driven by two things — to create an inspiring environment for our team so they can thrive and to ultimately design, build and deliver a world-class product to our engaged and knowledgeable community.
Logo courtesy Gymshark
