Gympass announced its acquisition of Trainiac, a company that specializes in one-on-one online personal training. The business will become Trainiac by Gympass.
Since May 2020, personal training has proved to be a valuable addition for Gympass, as the company expanded its offering during the pandemic and secured $220 million in funding in June 2021.
Through Trainiac by Gympass, users will be paired with a certified coach to build a custom fitness program to be delivered in its app and help support its network of partners. The trainer and user can use the in-app tools including video, text and voice messaging, workout schedules, and health-metric tracking to create personalized fitness solutions.
“We’re thrilled to add Trainiac to the Gympass family and see the acquisition as a pivotal decision to continue our growth as a business while providing even more value to our users at a time where health and wellness are at the top of people’s priorities,” said Cesar Carvalho, co-founder and CEO, Gympass. “The complexity of modern life means that beyond access to venues, many users require additional support, accountability and motivation to remain committed to their fitness goals. This acquisition will help us to empower our customers to get the very best out of our network by bringing a new level of personalization to the Gympass experience, and making one-on-one personal training more accessible than ever before.”
The Trainiac by Gympass offering will be made available for U.S. customers starting in early 2022. All Trainiac employees will be absorbed into Gympass employment, and a dedicated product team based in Seattle, WA will be created to assist with product development and management.
“Our goals are so closely aligned that it felt like the perfect opportunity. We’ve always aimed to help people create sustained, long-term wellness habits,” said Akshay Ahooja, CEO and co-founder, Trainiac. “We’ve found that working one-on-one with an expert is an incredibly powerful way to build healthy habits and through Gympass, we’ll be able to expand our service to its massive and diverse audience and help them achieve their wellness goals.”
Photo courtesy Trainiac
